OXO Greensaver Suite
Client
OXO
Date
2023. Launched in 2024.
Team
Will Merrill, Pearl Wilmer-Shiles
Type
Industrial design, CMF, DFM
In 2013, Smart designed an innovative line of produce storage products for OXO. A decade later, OXO challenged us again: evolve the original line to better serve modern households. With approximately 40% of purchased household food going to waste, there were opportunities to improve storage solutions to help extend freshness and support sustainability.
THINKING BEYOND STORAGE
These streamlined, modular bins mitigate food waste and assist with everyday meal prep. Their modern design feels both at home in the fridge and on the countertop, seamlessly transitioning between the two.
With fridge org in mind
Utilizing key dimensions from the OXO Kitchen Org line married with the signature brand language.
Fit to your needs
Reversible lid feature grows to meet produce storage needs, while retaining stacking features.
Ultimate aeration
The inner basket keeps produce elevated and promotes optimal air circulation to keep things fresh.
Prototyping architectures
Product categories
At-home user testing
Produce requirements for size, aeration, purchase quantity and more establish key product categories.
Creating full scale CAD and prototypes across key features like divider locks, aeration patterns and cleaning and hinges helps define each product.
Detailed user feedback and strategic synthesis sets the framework for product refinement.
Sold in stores and available online.
Interested in learning more? Reach out and let's chat.