Gatorade Crossover Tumbler
Client
Gatorade
Date
2024. Launched 2025.
Team
Albert Kwak, Louis Filosa, Adrian McCullough
Type
Design strategy, consumer research, industrial design, technical development
Smart Design tackled the challenge of creating Gatorade’s new tumbler by bridging the gap between the brand’s performance-driven heritage and the expectations of today’s lifestyle consumers. Drawing from in-depth user research, the team identified opportunities to elevate hydration into a more intentional, on-the-go ritual. The resulting design integrates thoughtful, athletic-grade features like the fill port and flip up straw into a product that feels at home in both the gym and everyday life.
KEY OPPORTUNITY IDENTIFIED
For the athlete who values both performance and style, Gatorade has an opportunity to create a crossover tumbler that meets their needs in both a workout or at sports practice, but also seamlessly blends into their daily routine – a partner for all of life’s hydration moments.
PROCESS VIDEO SERIES
Flexible use cases
Fully integrated open handle that provides soft-touch comfort, versatility and impact protection.
Universal design
Fully integrated open handle that provides soft-touch comfort, versatility and impact protection.
Meeting unmet needs
Locking door simplifies refills by eliminating the need to unscrew a lid with an attached straw.
Detailed user feedback and strategic synthesis sets the framework for product refinement.
Prototyping architectures
Broad ideation
Utilizing foundational research and identified opportunity areas to generate concepts.
Physical prototyping
Creating full-scale 3D printed prototypes capturing distinct architectures ideal for user testing.
Synthesis
Using an research insights first approach to strategically down-select concepts to further refine.
Sold in stores and available online.
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