Brooklyn-based industrial designer, researcher and strategist.
FEATURED WORKS
STRATEGIC WORK
While most of my work is protected by NDA, I would be happy to discuss further details directly.
NOTABLE CLIENTS
GLOBAL COFFEE HOUSE COMPANY
BRIEF
Informing best-in-class packaging requirements for major brand refresh through comprehensive international packaging audit.
DELIVERABLE
Visited over 300 locations in 3 major markets - Tokyo, Seoul and Paris - to gather insights across notable cafe packaging formats and experiences. Maintain ID voice within research and strategic team. Resulted in presentation to C-suite with defined packaging recommendations to explore, to improve customer experience for the over 10 million daily customers.
MAJOR ATHLETIC BEVERAGE BRAND
BRIEF
Designing and testing reusable bottle architectures for those who take hydration seriously.
DELIVERABLE
Crafting and implementing detailed qualitative co-design research sessions across 5 distinct cohorts. Synthesis of architectural to inform recommendations for product offering and portfolio expansion, generating three new workstreams.
MAJOR HOUSEWARE BRAND
BRIEF
Creating calming, human-centered solutions in an otherwise hectic product organization space
DELIVERABLE
Led the research process of extensive competitive audit, diary study and product testing to identify opportunities in the organizational product landscape.
PET BRAND STARTUP
BRIEF
Meeting modern pet parents cleaning needs, one touchpoint at a time
DELIVERABLE
Design and facilitation of extensive in-depth-interviews. Co-creation client workshop, generating early concepting and detailed road mapping for 5-year planning.
MID SIZE CLEANING PRODUCT COMPANY
BRIEF
Quickly deliver blue sky concepts to make stain removal a breeze.
DELIVERABLE
Identify and visualize new product opportunities utilizing qualitative diary studies to inform opportunities. Synthesis.
MAJOR ATHLETIC BEVERAGE BRAND
BRIEF
Stress testing working prototypes in-the-field to identify improvements
DELIVERABLE
Leverage qualitative research approach to evaluate design, performance, price and positioning of potential product concepts to generate future portfolio scenarios and recommendations.