Teague x Virgin Hyperloop
Client
Virgin Hyperloop
Date
2019. 2 week proposal sprint.
Team
Nick Ross, Bernadette Berger, Michal Holcer
Type
Future mobility, Concept innovation, Visualization and storytelling, User experience
During my internship at Teague, I was fortunate enough to work at the Global Design Studio during the 2 week sprint to formulate a design proposal to Virgin for their first ever look into the Hyperloop experience. As innovators race to create the next generation of energy-efficient mass transit vehicles, pioneering transportation technology company, Virgin Hyperloop, called on Teague to design its all-new supersonic passenger experience. I was primarily responsible for developing the Mass Transit Marvel experience direction.
STRATEGIC APPROACH TO NOVEL FORMS OF MOBILITY
To build a bridge between the known and the unknown, Teague's pod design would embrace the "new" aspects of Hyperloop while orienting and comforting passengers with a sense of familiarity.
MAPPING THREE DISTINCT PASSENGER EXPERIENCES
01 Mass transit marvel
Maximum throughput and durability
Universal and accessible
Short-range trips
02 Commuter comfort
Balance of efficiency and warmth
Intermodal transit
Mid-range trips
03 Long distance dream
Joy and romance of travel
Novel features
Long-range trips
Mapping user experience
Identifying user touch points
End to end experience design
Visualizing key features
Experience sketches
CAD modeling
VR walkthrough validation
LOPA (Location of Passenger Accommodation)
Fuselage Layout
CAD modeling
Check out the final design on Teague's website.