Capturing three unique tableware sets through structural packaging.
Leeway introduces flexible tableware bundles - plates, glasses and flatware - to reflect your personality and how you live, all to be shipped directly to your door.
The Prime Studio team created several custom directions with an emphasis on heightening the unboxing experience to limit waste, mess and infuse a sense of ease in a notoriously hectic move-in environment.
Project Packaging Design
Discipline Industrial Design
Duration 3 months
Team Prime Studio
Three delicate product bundles.
Three unified packaging solutions.
All without packaging peanut explosion.
I am responsible for leading this project. This covers all client communication, initial design ideation, prototypes + research, CAD, DFM, vendor liasion and V1 refinements.
Prototypes used to capture and drop test fragile objects, all while showcasing the beautiful interior products.
Series of product orientations and weight distribution tests alleviate awkward package transfers for buyers and distributors alike.