PowerTree
A battery storage solution for the adventurer in us all. 
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Every year, over one million individuals retrofit vehicles to begin their nomadic lifestyle - one filled with adventures and freedom only the open road can provide.
 
Yet in the build process, users are often overwhelmed by the significant technical challenges of installing an electrical system capable of meeting their energy requirements. PowerTree is a modular, expandable battery storage system with a clear and communicative interface to instill trust in each journey. Utilizing marine-grade materials and a sleek built-in grip affords a safe carry without bulky hardware. PowerTree has been thoughtfully designed with a focus on tiny home space constraints combined with a modern and minimalist aesthetic.
Project Hardware Design
Discipline  ID 
Duration  10 Weeks 
Team Solo Designer
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PROCESS
ENGINEERING STARTUP
This project is in collaboration with a SDSU incubator engineering start-up that aims to push the boundaries of energy storage solutions today. 
MY ROLE
Maintaining the role as the sole designer on the team, I am responsible for researching, developing and branding the companies staple look and feel. 
 
THE INSPIRATION
photos from my time in a van in New Zealand
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THE
TEAM
partnering with Southern California start up - Covid-19 collaboration facilitated by Zoom
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CYSTIC
FIBROSIS
an overview
CAMPER VAN
COMMUNITY
at a glance
1.75
MILLION PEOPLE
move into a van per year
80%
OF OWNERS build out their own van
$2k
AVERAGE COST
of van electrical system
THE PRODUCT
battery system + storage
Visually chaotic
Most expensive unit
Many set up considerations
Large footprint in precious space
USERS
spectrum experience levels
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Van Life Vince
Van owner for 5 years and is constantly making changes. He confidently modifies most interior components. After wanting to add an induction stove, he realizes his current battery does not have enough storage capacity.    
New Owner Natasha
Young, spirited and looking for the next adventure. This couple has no knowledge of setting up electrical systems. They  will rely on self taught practices, most likely Youtube, and is most intimidated by the electrical portion of her van conversion. 
 
METHODS
user feedback strategies
RESEARCH
User Walk Through
50+ Interviews
Homeowners
Existing Van Owners
New Van Owners
Online Survey
What problems do campervan users experience with their current electrical system?