Social Sonos
The future of music sharing.
How do you share your music? From old school mixtapes and cassettes to curated playlists, music sharing has and will provide a platform for expression and sentiment.
How might we integrate the social interaction of music sharing into the current SONOS system?
Project  Real Industry Sonos Challenge 
Discipline  UX + Industrial Design
Duration  2 Week Sprint
Team  3 members
"
When I send my friends a song, its typically just a screenshot of Spotify
hate handing off the aux cord at parties, figuring out who wants to play music to the group
"
"
All of my old burned cd's mean so much to me
"
"
For my friends who live in different cities, we create a shared playlist on Spotify and upload songs there
I follow my favorite bands on social media sites like Instagram and Twitter
- Jason, 22.
- Emily, 19
- Jackie, 27
- Sam, 35
- Caden, 16
USER
INTERVIEWS
DESIGN CRITERIA 
DIRECT SENDING
To friends and family, via text or through the app.
LIVE STREAM
 
Increase user intimacy by allowing remote listening, in real time. 
PINNING
Creating shared groups based on pinned music.
COLLABORATE
Space designated for group curation.
SCENARIOS +
STORYBOARDS
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ONE  |  Sending music across space
A mother in Seattle is listening on her SONOS. Through the app, she sends to song to her daughter in New York to listen together, in real time.
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TWO  |  Everyone's the DJ
A girl brings her portable SONOS into the party, and others at the party can upload to a live streaming queue. 
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THREE  |  Follow celebrities + their live stream
Ever wonder what Gordon Ramsay likes to listen to while cooking? What if you could cook with him? Search celebrities by category and hop onto their publicized live stream. 
APP DESIGN
THREE FEATURE
APP EXTENSION
Our research led us to conclude and distill three different environments in which users share their music. The SONOS app extension has an intimate, to a global level of music sharing. 
Observed levels of music sharing:
1. Direct sharing, two individuals listening together
2. Group sharing, closed room group of people such as a party or gathering 
3. Global sharing, seen in traveling music bands and celebrities putting out their music for the greater public. 
By representing these three different environments and scenarios of music sharing, we tailored our SONOS app extension to parallel these themes.
FRIENDS FEATURE 
Share direct with loved ones.
 
This feature allows one SONOS user to send a song direct to another SONOS user.  Accept or decline via the app.  after accepting, both users may listen remotely to the song, yet together in real time.
PARTY UP FEATURE
Take back the music!
 
This feature allows everyone to be the DJ at the party. Upload music to a live streaming queue connected to your SONOS speaker.  users hop on the stream via scanned QR and immediately play the music they love.
#TOUR FEATURE
 
Connect with celebrities.
With this feature, famous influencers can publicly display their playlists for fans to listen with them. 
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PRODUCT DESIGN
FORM IDEATION
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CMF INSPIRATION
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Video Credit: Jacob Adler
Speaker Model: Caroline Slick
Social Sonos
The future of music sharing.