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Gatorade Crossover Tumbler
Project Type
Design strategy, Consumer research, Industrial Design, Product innovation, Technical Development, Design for Manufacture
Date
August 2025
Role
Lead Designer
Client
Gatorade
Harmonizing heritage, performance, and lifestyle.
Smart Design tackled the challenge of creating Gatorade’s new tumbler by bridging the gap between the brand’s performance-driven heritage and the expectations of today’s lifestyle consumers. Drawing from in-depth user research, the team identified opportunities to elevate hydration into a more intentional, on-the-go ritual. The resulting design integrates thoughtful, athletic-grade features like the fill port and flip up straw into a product that feels at home in both the gym and everyday life.
