Select strategic work
CLIENT:
GLOBAL COFFEEHOUSE COMPANY
Informing best-in-class packaging requirements for major brand refresh through comprehensive international packaging audit.
Visited over 300 locations in 3 major markets - Tokyo, Seoul and Paris - to gather insights across notable cafe packaging formats and experiences. Maintain ID voice within research and strategic team. Resulted in presentation to C-suite with defined packaging recommendations to explore, to improve customer experience for the over 10 million daily customers.
CLIENT:
MAJOR ATHLETIC BEVERAGE BRAND
Designing and testing reusable bottle architectures for those who take hydration seriously.
Crafting and implementing detailed qualitative co-design research sessions across 5 distinct cohorts. Synthesis of architectural to inform recommendations for product offering and portfolio expansion, generating three new workstreams.
CLIENT:
MAJOR HOUSEWARE BRAND
Creating calming, human-centered solutions in an otherwise hectic product organization space
Led the research process of extensive competitive audit, diary study and product testing to identify opportunities in the organizational product landscape.
CLIENT:
PET BRAND STARTUP
Meeting modern pet parents cleaning needs, one touchpoint at a time
Design and facilitation of extensive in-depth-interviews. Co-creation client workshop, generating early concepting and detailed road mapping for 5-year planning.
CLIENT:
MID SIZE CLEANING COMPANY
Quickly deliver blue sky concepts to make stain removal a breeze.
Identify and visualize new product opportunities utilizing qualitative diary studies to inform opportunities. Synthesis..
CLIENT:
MAJOR ATHLETIC BEVERAGE BRAND
Stress testing working prototypes in-the-field to identify improvements
Leverage qualitative research approach to evaluate design, performance, price and positioning of potential product concepts to generate future portfolio scenarios and recommendations.