OXO Greensaver Suite
Client
OXO
Date
2023. Launched in 2024.
Team
Will Merrill, Pearl Wilmer-Shiles
Type
Industrial design, CMF, DFM
In 2013, Smart designed an innovative line of produce storage products for OXO. A decade later, OXO challenged us again: evolve the original line to better serve modern households. With approximately 40% of purchased household food going to waste, there were opportunities to improve storage solutions to help extend freshness and support sustainability.
With fridge org in mind
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Modular states
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Ultimate aeration
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KEY OPPORTUNITY IDENTIFIED
For the athlete who values both performance and style, Gatorade has an opportunity to create a crossover tumbler that meets their needs in both a workout or at sports practice, but also seamlessly blends into their daily routine – a partner for all of life’s hydration moments.
Prototyping architectures
Broad ideation
Synthesis
Utilizing foundational research and identified opportunity areas to generate concepts.
Creating full-scale 3D printed prototypes capturing distinct architectures ideal for user testing.
Detailed user feedback and strategic synthesis sets the framework for product refinement.
Sold in stores and available online.
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